Keypoint Intelligence

Keypoint Intelligence (f/k/a: BLI-Infotrends)

Fairfield, NJ

Keypoint Intelligence (f/k/a BLI-InfoTrends) (“Keypoint” or the “Company”) is a leading provider of test based analytical information, competitive intelligence, sales enablement solutions, strategic market analysis and advisory services to the global digital imaging industry with deep specializations in production printing, office technology and services, and digital media. Keypoint represents the combination of Buyer’s Laboratory (“BLI”) and Infotrends.

BLI’s core platform, based on its sophisticated and proprietary analytical testing capabilities, powers a product offering that includes field and laboratory test reports, sales productivity tools, outsourced testing services and highly recognized Awards for the best performing products. InfoTrends complements the BLI platform with the industry’s largest team of dedicated analysts offering customers a range of strategic analysis, market research and advisory services as well as hosting the digital imaging industry’s premier conference and expo, ITEX.

Together, the combined businesses support all of the digital imaging industry’s leading Original Equipment Manufacturers, Independent Software Vendors as well as more than 3,000 dealers and leasing companies active in the sector. Keypoint’s core BliQ platform supports over 40,000 users and Infotrends subscription based Advisory Services offering connects over 300 customers to its proprietary database and team of subject matter experts. In combination, the portfolio of information based products and services cover the all of the industry’s strategic planning, competitive intelligence, market research, sales enablement, customer engagement and product development needs.

Keypoint is headquartered in Fairfield, NJ with operations in Weymouth, MA and country offices in United Kingdom, Hong Kong and Japan.

Press Releases

Buyers Lab strengthens its leadership role as a provider of critical intelligence solutions to the Digital Imaging Industry with the acquisition of InfoTrends >>

SFW Capital Partners Invests In Buyers Laboratory, Inc.>>