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MD Buyline, Inc.
Company Overview

MD Buyline is a leading provider of workflow tools and critical price, technology, and contract benchmarking data to medical and other capital equipment to hospitals, Group Purchasing Organizations, and vendors.

Investment Rationale
  • Compelling Value Proposition: High value workflow solutions that are embedded in the customers’ purchasing processes and procedures, which save their customers, on average, $200,000 every year.
  • Product-Market Fit: Collects, cleanses and analyzes more than $16.5 billion of annual healthcare spend data from more than 2,800 leading hospitals in the U.S., such as the Mayo Clinic, MD Anderson, and Johns Hopkins
Value Creation
  • New Product Development: Invested in developing solutions to better support customers, resulting in enhanced product functionality, deeper integration into customer workflows and a substantially expanded product offering. Guided the Company’s transition to a SaaS offering
  • Sales, Account Management & Market Development: Expanded the customer base into new segments of the hospital market, increased MD Buyline’s addressable market by more than 400%, drove record renewal rates, and meaningfully increased recurring revenue growth
  • Operations: Supported the development of the Company’s technology infrastructure, finance  and management information systems

Successfully sold to TractManager in 2014

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Satin Mirchandani