IAG Research, Inc.
  • Status Prior Investment
  • Location New York, NY
  • Industry Information & Software
  • Investment Date December 2002
  • Exit May 2008

IAG Research, Inc. is the leading provider of real-time syndicated information on television advertising effectiveness and in-program product placement. IAG utilizes a proprietary information collection system and customized software and reporting tools to provide detailed information on the performance of television advertising. The company sells its information to major advertisers, media agencies, networks and other customers where it is used to make critical decisions on the allocation of marketing budgets. Based in New York, New York. IAG Research was acquired by The Nielsen Company.

Note: The investment in this entity was led by members of SFW management prior to the formation of SFW in an unrelated entity in which the members of SFW management were principals.