Keypoint Intelligence
  • Status Prior Investment
  • Location Fairfield, NJ
  • Industry Information & Software
  • Themes Vertical Specific Information Solutions
  • Investment Date December 2011
  • Exit October 2019


Keypoint Intelligence is a leading provider of test-based information, competitive intelligence, sales enablement solutions, strategic market analysis and advisory services to the global digital imaging industry.

Value proposition

Helps its customers make more informed strategic planning, sales, marketing and product decisions by providing test based information products and consulting services


Digital imaging industry's leading Original Equipment Manufacturers, Independent Software Vendors as well as more than 3,000 dealers and leasing companies active in the sector

Key Initiatives
  • Talent: recruited key executives across the organization
  • M&A: acquired InfoTrends in 2015, combining the leading product intelligence and market information platforms in the industry
  • New Product Development: extended core bliQ platform to new offerings; introduced Vertical Market Segmentation product; launched Pacesetter Awards
  • Market Development: utilized existing infrastructure and sales and marketing capabilities to expand to 3D Printing market
  • Finance and Infrastructure: implemented new financial and sales information management systems

Related News
Oct 17 2018
Keypoint Intelligence Reveals Winners of New Buyers Lab PaceSetter Awards for the Legal, Manufacturing, Logistics, and Retail Markets
Oct 10 2018
Keypoint Intelligence-Buyers Lab Announces Inaugural Printer/MFP Security Testing Event and Program Kick-off
Feb 7 2018
Keypoint Intelligence – InfoTrends Addresses the Impact of China and Third-party Supplies on Ink and Toner E-Commerce
Oct 27 2017
Keypoint Intelligence - Buyers Lab Recognizes Leading Education Solutions Providers with PaceSetter Awards
Jun 26 2017
Keypoint Intelligence- Buyers Lab Launches My Folders, Expanding Customization on bliQ
Jan 31 2017
InfoTrends Releases New Office Document Technology Security and Scorecard
Dec 1 2016
Buyers Lab and InfoTrends Launch New Brand and Logo
May 23 2016
Pat McGrew to Join InfoTrends as Director of Production Workflow Solutions
May 2 2016
Buyers Lab Launches New Tools on bliQ
Oct 14 2015
Buyers Lab strengthens its leadership role as a provider of critical intelligence solutions to the Digital Imaging...
May 15 2014
Buyers Lab Launches Upgraded bliQ Tool for Global Digital Imaging Market
Dec 14 2011
SFW Capital Partners Invests in Buyers Laboratory Inc., Leading Provider of Analytical Testing and competitive Intelligence For The Digital Imaging and Document Management Industry