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SFW News
Sep, 28
SFW Capital Partners Makes a Strategic Investment in DaySmart Software

RYE, NY, September, 28, 2016 – SFW Capital Partners (“SFW”), a specialized private equity firm that invests in mid-sized companies providing analytical tools and related services with a particular focus on software, information, and workflow solutions, today announced that it has made a strategic investment in DaySmart Software. SFW is partnering in this investment with DaySmart’s co-founders, Mark and Chris Jackson, who currently serve as the President and Vice-President, respectively, of the Company. SFW’s principals have supported some of the most successful and well-regarded companies in the analytical information and workflow solutions sectors, including AGDATA, MD Buyline, Buyers Laboratory, Telephia and IAG Research. With SFW’s strategic support and resources, DaySmart plans to make significant investments to enhance its sales and marketing capabilities, develop new products, enter new markets, and meaningfully accelerate growth.

DaySmart Software, based in Wixom, MI, is a leading supplier of business management software to consumer-facing small and medium sized enterprises. Founded in 1999 by Mark and Chris Jackson, DaySmart offers software and supporting services that provide owners and managers of small, consumer-focused service establishments the information and workflow capabilities required to operate their businesses effectively. DaySmart’s innovative solution offers a broad range of functionality covering all the key aspects of managing these businesses including appointment scheduling, customer information management, employee scheduling, payroll, and product inventory management, among other features. DaySmart’s end-to-end solution supports both the client focused, revenue generation activities and operationally focused workflows critical to efficient and profitable management of small to medium sized consumer focused enterprises. DaySmart’s customers include tens of thousands of salons, spas, and pet groomers and the Company’s solution facilitates the workflows and information needs of a user base in excess of 50,000 consumer service professionals.

“DaySmart fits perfectly with SFW’s investment focus on businesses that offer critical workflow, information, and decision support solutions,” said SFW’s Omair Sarwar, who will be a member of the DaySmart Board of Directors. “We look forward to partnering with Mark, Chris and the DaySmart management team to build on and extend the success of the Company.”

“We are extremely excited to be partnering with the SFW team,” said Mark and Chris Jackson. “After a thorough process evaluating a breadth of investment partners, we feel strongly that SFW’s relevant experience supporting the growth and development of software and information businesses, their deep knowledge of our Company and markets and their strong industry-specific network will best position DaySmart for accelerated growth and development.”

About SFW Capital Partners.
SFW Capital Partners is a leading investor in analytical tools and related services companies, including providers of software, information, analytical instrumentation, and related business services. SFW is a specialized private equity firm that exclusively invests where its 20+ years of knowledge of the relevant business models, technology, competitive dynamics and service requirements gives it a unique ability to support management teams in growing their companies and building value. For more information, please visit

About DaySmart Software LLC.
DaySmart Software, based in Wixom, MI, is a leading provider of business management and workflow solutions to consumer focused small to medium sized enterprises. DaySmart’s software platform is nationally recognized as a leading automated business management solution utilized by thousands of salons, pet groomers and medical spas worldwide. The Company’s solutions are mission critical to the successful operation of small consumer focused service businesses helping to schedule and track appointments, manage employees, monitor inventory and manage and market to customers. For more information, please visit For specific information on DaySmart’s products please visit,,