• Status Current Investment
  • Location Scottsdale, AZ
  • Industry Information & Software
  • Themes SMB Software; Information-based Workflow solutions
  • Investment Date May 2018


ACT! (f/k/a Swiftpage) is a leading provider of customer relationship management software and related information management solutions to small-and-medium sized businesses.

Value proposition

Helps its customers more effectively manage their customer interaction and front-office processes such as customer acquisition, management, and retention.


Over 200,000 SMBs globally, across every sector of the economy. ACT!'s customers typically have between 1-20 employees.

Key Initiatives
  • Talent: actively recruiting for key executives across the organization
  • New Product Development: executing against key upgrades to core product; launched Act! 365, an intuitive CRM solution with Microsoft Office 365 integration
  • M&A: completed strategic add-on acquisition of Kuvana to offer complementary marketing automation capabilities
  • Finance and Infrastructure: implemented new information management systems
  • Marketing: enhanced brand awareness and lead generation capabilities

Related News
Dec 18 2019
Swiftpage Appoints Steve Oriola as New President and CEO
Jun 4 2019
Swiftpage Unveils New Act! 365 Pro Product Tier for Microsoft® Office 365 Users
May 7 2019
Swiftpage Launches All-in-One Act! Growth Suite Sales & Marketing Platform for SMBs
Dec 12 2018
Swiftpage Accelerates Growth Strategy with Acquisition of Kuvana, Inc.
Nov 7 2018
All-New Act! CRM Introduces Powerful Marketing Automation Built for Small Business Success
Jul 16 2018
Swiftpage Launches All-New Act! 365 with Office 365 Integration in Spanish in North America
May 23 2018
SFW Capital Partners Makes a Strategic Investment in Swiftpage