AgData
www.agdata.com
- Status Prior Investment
- Location Charlotte, NC
- Industry Information & Software
- Themes Vertical Specific Information Solution; Network-enabled Information model
- Investment Date February 2010
- Exit July 2014
About
AGDATA is a leading provider of strategic data and analytical solutions to the agricultural and animal health sectors
Value proposition
Helps its customers collect and analyze complex sales data, develop and manage sophisticated marketing strategies and execute mission-critical sales and marketing programs
Customers
Leading agricultural and animal health manufacturers across the world
Key Initiatives
- Talent: recruited key executives across the organization
- New Product Development: launched AgCelerate, a cloud-based license management software and analytics platform
- Sales and Marketing: expanded customer base internationally and in adjacent markets such as fertilizers and generics
- Finance and Infrastructure: upgraded facilities; implemented new financial and sales information systems
- Operations: re-engineered key business processes, driving efficiencies in delivery of core service