DaySmart Software
  • Status Prior Investment
  • Location Ann Arbor, MI
  • Industry Information & Software
  • Themes SMB Software; Information-based Workflow Solutions; Vertical Market Software
  • Investment Date September 2016
  • Exit October 2019


DaySmart Software is a leading provider of business management software to consumer-facing small-and-medium sized businesses ("SMB").

Value proposition

Helps its customers run their entire business on one cloud-hosted software platform, managing all critical business information and facilitating tasks such as scheduling, marketing automation, payment integration, employee and inventory management, and more


Over 20,000 consumer-facing SMBs within the spa, pet and salon markets

Key Initiatives
  • Talent: recruited key executives across the organization
  • Product: completed migration from on-premise to cloud-based software; launched new version of software product with updated User Interface and User Experience
  • M&A: completed strategic add-on acquisition of PupKeep to expand its product offering in the pet services market
  • Sales and Customer Success: enhanced sales training and improved sales productivity; improved lead contact and management processes; created the customer success organization to efficiently onboard customers and drive software adoption
  • Marketing: launched six new websites with redesigned logos, branding and layouts; made significant enhancements to search engine optimization (SEO) and search engine marketing (SEM) efforts
  • Partnerships: formed strategic partnerships with various vendors including payment processing, point-of-sale, and others

Related News
Oct 16 2019
SFW Capital Partners Completes Sale of DaySmart Software
May 28 2019
DaySmart Software Hosts Second Annual Women in Tech Conference
Feb 27 2019
DaySmart Software Celebrates Milestone 2018 and 20 Years of Fueling Small Business Growth
Jan 7 2019
DaySmart Software Acquires PupKeep
Nov 28 2018
DaySmart Software Releases All-in-One Business Management and POS Solution
Sep 26 2018
DaySmart bringing Women in Leadership Conference to Ann Arbor
Sep 5 2017
DaySmart Integrates CardConnect’s Secure Payments Platform
Sep 28 2016
SFW Capital Partners Makes a Strategic Investment in DaySmart Software