DaySmart Software
  • Status Current Investment
  • Location Ann Arbor, MI
  • Industry Information & Software
  • Themes SMB Software; Information-based Workflow Solutions; Vertical Market Software
  • Investment Date September 2016


DaySmart Software is a leading provider of business management software to consumer-facing small-and-medium sized businesses ("SMB").

Value proposition

Helps its customers run their entire business on one cloud-hosted software platform, managing all critical business information and facilitating tasks such as scheduling, marketing automation, payment integration, employee and inventory management, and more


Over 20,000 consumer-facing SMBs within the spa, pet and salon markets

Key Initiatives
  • Talent: recruited key executives across the organization
  • Product: completed migration from on-premise to cloud-based software; launched new version of software product with updated User Interface and User Experience
  • M&A: completed strategic add-on acquisition of PupKeep to expand its product offering in the pet services market
  • Sales and Customer Success: enhanced sales training and improved sales productivity; improved lead contact and management processes; created the customer success organization to efficiently onboard customers and drive software adoption
  • Marketing: launched six new websites with redesigned logos, branding and layouts; made significant enhancements to search engine optimization (SEO) and search engine marketing (SEM) efforts
  • Partnerships: formed strategic partnerships with various vendors including payment processing, point-of-sale, and others

Related News
Feb 27 2019
DaySmart Software Celebrates Milestone 2018 and 20 Years of Fueling Small Business Growth
Jan 7 2019
DaySmart Software Acquires PupKeep
Nov 28 2018
DaySmart Software Releases All-in-One Business Management and POS Solution
Sep 26 2018
DaySmart bringing Women in Leadership Conference to Ann Arbor
Sep 5 2017
DaySmart Integrates CardConnect’s Secure Payments Platform
Sep 28 2016
SFW Capital Partners Makes a Strategic Investment in DaySmart Software